Why is it so hard to report a map error?

Why does TomTom make it so hard to report this errors. I have to go with my computer to online MapShare Reporter, login, search for the road etc. This takes me about 5 minutes! Why? Who is gonna do this for free? They not even offer you some kind of value for this(let's say a free month of use if you report 10 things).
It should be way easier to report things within the TomTom Go app or a separate app from TomTom. Who thinks this is a hassle and well?

Comments
I did not think, when I bought a new TomTom with lifetime maps that these would have so many errors. Even less did I think that map correction, apparently, would depend so much on users reporting errors themselves. Then to find, having made the effort, as an unpaid, unrewarded customer to report map errors TomTom would take over three month to process these is poor customer relations, to say the least and is hardly likely to encourage me to report map errors in the future.
I also find that it seems to take several months for corrections to appear after reporting problems.