TomTom to say goodbye to the sat nav
The above is a translation of the start of the article.Handelsblatt wrote:The Dutch navigation specialist urgently needs new business areas and therefore wants to become a platform for traveling by car.
Munich What booking.com for hotels and Netflix for TV series, Tomtom would like to be in the future for road trips: The first address on the Internet, when people are planning a trip by car. "We want to make the best offer for drivers," said Mike Schoofs, head of the private customer business of the technology group, the Handelsblatt.
In September, the new service will launch, attracting at least 10 million active users per month. "It's about inspiring people," says Schoofs. The Manager's Plan: Consumers should first plan their vacations and trips by car on the platform. Then they should use the app during the trip.
In addition, users should describe their impressions on the portal as well as publish photos and videos. Through subscriptions, but also through affiliation fees and advertising, Tomtom could earn.
The group from Amsterdam has to open up new sources of revenue. Because the traditional business with navigation devices has been shrinking for years. The attempt to grow with sports watches instead failed.
Original here (in German) https://www.handelsblatt.com/technik/it-internet/technologie-tomtom-verabschiedet-sich-schleichend-vom-navi/24345382.html